ABOUT US
LeRoze is the creation of Rawda Alshamsi, a passionate perfume enthusiast dedicated to the art of fragrance. Rawda’s journey in perfumery began with a deep love for oud and spices, leading her to establish LeRoze, a brand committed to crafting high-quality fragrances.
At LeRoze, our core value is producing exceptional perfumes using imported natural ingredients. This commitment ensures that our fragrances are not only safe for customers but also sustainable. Each scent is a testament to Rawda’s passion for perfumes and her skill in creating captivating fragrances.
To share her creativity with the world, Rawda launched LeRoze online, expanding the brand’s reach and focusing on Arabic scents that represent the rich culture of the United Arab Emirates. LeRoze fragrances embody the spirit of Emirati customs and the splendor of its culture, reflecting Rawda’s true love for attractive scents.
The remarkable success and appreciation from customers for LeRoze perfumes are a testament to Rawda’s dedication and vision. Join us in experiencing the exquisite scents that celebrate the beauty and heritage of the UAE.
Mission
"At LeRoze, we dedicate ourselves to crafting exceptional fragrances that captivate and celebrate the rich heritage of the UAE. Our commitment is to use only the finest natural ingredients to ensure each scent is not only luxurious and distinctive but also safe and sustainable. We strive to embody the spirit and beauty of Emirati culture in every bottle, delivering an unparalleled aromatic experience that honors our passion and the traditions of our land."
Vision
"To be recognized as a global leader in the world of perfumery, renowned for our innovative and culturally rich Arabic scents that inspire and connect people across the world. Our vision extends beyond fragrance—we aim to be at the forefront of sustainable luxury, ensuring that our passion for perfumes preserves the natural world for future generations, while also celebrating the heritage and culture of the United Arab Emirates."
Strategy
"LeRoze embarks on a strategic journey to blend tradition with innovation, crafting exclusive, sustainable fragrances that honor the rich heritage of the UAE while captivating a global audience." 1. Innovative Product Development: Continuously explore and integrate new, rare ingredients from around the globe to enhance the uniqueness of your fragrances. Consider collaborations with renowned perfumers or cultural ambassadors to blend traditional Emirati scents with global influences. 2. Cultural Engagement and Education: Develop marketing campaigns and content that educate your audience about the Emirati culture through your products. This could include storytelling elements in your branding materials, highlighting the origins of ingredients, and the artisanal methods used in your perfume making. 3. Sustainability Initiatives: Implement and highlight sustainable practices in every aspect of your production and supply chain. This could involve sustainable sourcing of ingredients, eco-friendly packaging, and supporting local communities involved in the production process.